The beauty world has gone crazy! Would anyone really want to smell like burgers?

Burger King's famous fast food odour has proved so deliciously appealing in America that they've captured the scent and bottled it for us 'lucky' girls!  BK haven't disclosed just what is in the aptly named body spray, FLAME, but they reckon it has 'a hint of flame-grilled meat'....mmmm.

FLAME Body Spray, $3.99, Ricky's

We've been rolling around laughing about the new fragrance, but perhaps Burger King have discovered the secret to successful pulling.   While we're dousing ourselves in sweet, floral scents, maybe our crushes would be enticed by the smell of a flaming, juicy burger - we know how boys like their food!

But is this just a ridiculous and rather gross gimmick, or would you swap your L'Eau d'Issey for Eau de Whopper?