You may have the Ed Hardy hoodie or cap, but soon you can get your hands on the perfume!


Ed Hardy's clothing range is inspired by 50s sailor tattoos and has a huge celebrity following in America, with celebs like Britney, Beyonce, Ashlee Simpson and Hayden Panettiere all owning pieces.

Luckily for us, Ed Hardy are now launching their 'Original for women' fragrance this summer and the bottle is covered in their trademark hearts, roses and skulls.

eau de parfum, £27.50, The Perfume Shop

The fruity and floral summer fragrance is perfect for punky pin-up girls who, like us, love tattoo designs but would never let permanent ink go near their skin.

It has a base of warm amber and vanilla and has notes of linden blossom, tropical fruits including mango and wild strawberry.

Ed Hardy launches in July and will be available from The Perfume Shop.

Do you like the look of Ed Hardy's new fragrance, or is it a bit too bold and brash for you?