Do you know how much straighteners damage your hair?

But we can't live without our straighteners, so how can we protect our hair so it doesn't look like straw?

Lucky for us Dove have just bought out a whole new range of heat protection products for us poker straight-addicts!

Dove has joined up with hairdresser Jamie Brooks to launch its NEW Dove Heat Defence Therapy range, to show you how to style your hair while protecting it from heat damage.

Spraying the NEW Heat Activated Protect & Shine Mist on your hair before you style it is proven to reduce the damage caused through daily hair straightening daily, over a month by up to a staggering 85%.

Jamie is on-hand to help you style a modern glamorous look and create the perfect blowdry, while ensuring you care for your hair. Watch him in action now and follow his easy steps.


The haircare experts at Dove have found a way to help protect hair against heat damage, so women don’t have to compromise on style.

Comprising shampoo, conditioner and Heat Activated Protect & Shine Mist, the new Dove Heat Defence Therapy range helps to prepares and protects hair from high temperatures, leaving you to enjoy beautiful, damage free and healthy hair in three easy steps, whatever your styling routine.

Yippee! Get your Dove hair products from your nearest Boots or Superdrug store!