Love Sugarscape so much that you want to advertise on here? That's great! Here's how...

Contacts

Please read below for information on advertising opportunities on SugarScape. For more details regarding advertising rates and available inventory contact Digital Account Manager Paul Briggs on 020 7150 7257 / paul.briggs@hf-uk.com.

For more information regarding campaign uploads, campaign delivery, and all other traffic queries please contact HF-UK Ad Operations: Taraja Anderson on 020 7150 7262 / adops@hf-uk.com.

Basic Advertising Specs

• Please always supply a static or animated gif back-up to any Flash file.
• URL link - Please supply the click through/tracking URL when sending creative.

Dynamic Advertising Specs

• All dynamic advertising must be user activated via a roll over and have a visible close button from the start.
• Any sound must be set to OFF as standard, and be user activated to turn on if required.
• Overlays must time out after no more than 15 seconds.

Email Newsletter

Text Link - Max text 120 characters including spaces and headline. Headline limited to 15 characters max including spaces.

Banner / Skyscraper Creative - Only Gif formats, static or animated.

Please supply a high resolution image that will be resized internally and the URL the image and text will be directed to.

Shockwave Flash Files

Information for Creative Agencies and Designers:

Please adhere to the instructions below when supplying flash files to HF-UK enabling HF-UK to count clicks and serve flash files.

If a creative is of type Shockwave Flash, make sure the Flash creative is compiled with a clickTAG:

1. In the Flash, take out the normal click-action that links directly to a URL
2. Create an invisible button that covers your whole banner
3. On this button you replace the URL with clickTAG
4. The new action will look like this: on(release) { getURL(clickTAG, "_blank"); }
5. Save the banner and export as Flash format (preferably Flash 6, if possible)

Note: "_blank" is included to ensure click opens up in a new window.

Please also supply:

1. .swf file formatted as per the above link
2. Default gif (for users who do not have a flash plug-in)
3. Click thru URL
4. Version of flash, creatives are designed in

ALL FLASH FILES MUST BE SAVED TO FLASH VERSION 6 OR LESS

Dynamic Advertising

Please note: For more information regarding HF-UKs acceptance of Rich Media please contact your HF-UK representative prior to submitting creative.

For all information on Eyeblaster specs and regulations, please visit Eyeblasterwiz.com

For all information on Tangozebra specs and regulations, please download tangozebra.com

All creative will be tested and checked for compatibility prior to site approval and go live.

3rd party serving

Please send advert tags/fragments/locations to Taraja Anderson at the email address above. Also supply click thru URL and login password to HF-UK for viewing 3rd Party reports.

Instructions must be provided to allow the HF-UK adserver, EmediateAd, to count clicks.

Creative deadlines

For Gifs or 3rd party served creative please allow up to three working days prior to campaign start date. For Rich Media creative please allow up to five working days prior to campaign start date.