We thought her name was individual enough already, but Beyonce's done a J.Lo and changed her name for her new album!

It feels like forever since the last Beyonce album, B Day, but new album I Am...Sasha Fierce looks set to be a hit, with a much-hyped collaboration with Justin Timberlake.

But the story behind the album's title is even more intriguing.  Queen Bee says that Sasha Fierce is her more “fun, more sensual, more aggressive, more outspoken side and more glamorous side” that comes out when she's on stage.

She added, "I have someone else that takes over when it's time for me to work and when I'm on stage, this alter ego that I've created that kind of protects me and who I really am."

But the nuttiness doesn't stop there...she's even created a MySpace page for the pseudonym!  On the profile, Sasha is offering fans the chance to win a personalised message and a $500 giftbag.

Do you think Beyonce is having an identity crisis or is she just having a laugh?

Click next to hear here talking about her new album...